The app icon size can range from 16 x 16 to 512 x 512, and so on. One of the key differences between the two is the shape.Īpp icons should be able to fit into a square canvas. Yes, they are both different pieces of branding (which is why they are often confused with each other), but they are designed with different restrictions in mind for different end goals. LogoĪpp icons are often confused with logos, but they are not strictly the same. If potential users don’t understand your app icon, chances are they will think they won’t understand the user interface either. Having a well designed, consistent app icon will increase your chances of going viral, product satisfaction and user retention. Having a good app icon design that is memorable and unique can help. There are thousands and thousands of apps out there, and you want yours to stand out. It should embody the essence of your app and evoke the same type of feeling users could expect to have when using it.Įvery app needs an icon, and that icon design can affect whether or not an app will make it in the digital world. You want it to stand out among competitors in the app store and on the home screen. An app icon is your first chance to make a positive impression on someone.
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